About Eric Shafer
Eric Shafer, known as EDGE, is a media and technology entrepreneur and the founder of seven companies across seven industries.
Biography
Eric James Shafer is a Florida-based entrepreneur who builds companies where media, technology and capital meet. He started in computer technology and artificial intelligence, then founded Admedius in advertising technology, Covenance in financial technology and Avelorn Capital Management in investment management. Artifexia, a full-service creative media agency; Snackable Agency, a social, PR and reputation studio; Binary Helix, a healthcare technology company; and Cargoable, a trucking and logistics company, followed. He runs them as a connected group, where design, distribution, technology and capital carry from one company to the next.
His initials, E.J., led him to develop EDGE, the personal brand for his media, social and corporate holdings. He writes about media and entrepreneurship at ericshafer.com, releases music as edge through Artifexia, and is the host of The Edge, a podcast featuring bold takes with people living and building on the edge, the frontier, and pushing life to the limits. He studied at Purdue University, with supplemental education at MIT.
Why EDGE
Eric's initials are E.J., which led him to develop his personal brand named EDGE for media, social and corporate holdings.
The lowercase edge mark is cut off on both sides on purpose: the word keeps going past the frame. In the header of this site it turns like a column, so each face joins the next. Read the story behind the name →
Companies
- Avelorn Capital ManagementInvestment managementA technology-driven investment firm that pairs trading experience with a data-driven approach across AI, applied mathematics, behavioral psychology and traditional finance.avelorn.com ↗
- ArtifexiaCreative media agencyA full-service creative media agency for web and graphic design, branding, product design, visual arts and music production.artifexia.com ↗
- AdmediusAdvertising technologyPerformance advertising: cost-per-acquisition partnership campaigns, a self-service ad exchange and managed agency media services.admedius.com ↗
- CovenanceFinancial technologyBanking that works for you: a financial technology company built around everyday banking and rewards.covenance.com ↗
- Snackable AgencySocial, PR & reputationA creator-run social media and content studio with public relations, press and reputation management in house.snackableagency.com ↗
- Binary HelixHealthcare technologyHealth bioscience that brings together clinical and computational genomics, biomedical informatics and next-generation therapeutics, with each person's records held in their own MyHelix wallet.binaryhelix.com ↗
- CargoableTrucking & logisticsA trucking and logistics network with a real-time operating system built in: tender a load, track it to the dock and settle the invoice in one place.cargoable.com ↗
Writes and talks about
- Building across industries →
- Media as a founder's distribution →
- Personal brands as holding companies →
- Advertising and financial technology
- Artificial intelligence in operating companies
- Capital allocation for operators
Facts
- Full name
- Eric James Shafer
- Known as
- EDGE
- Role
- Founder · media and technology entrepreneur
- Based
- Florida
- Education
- Purdue University; supplemental education at MIT
- Podcast
- The Edge (season one in production)
- Music
- Releases as edge through Artifexia
Questions
Who is Eric Shafer?
Eric Shafer, known as EDGE, is a Florida-based media and technology entrepreneur. He is the founder of seven companies (Avelorn Capital Management, Artifexia, Admedius, Covenance, Snackable Agency, Binary Helix and Cargoable) and the host of The Edge podcast.
Why does Eric Shafer go by EDGE?
Eric's initials are E.J., which led him to develop his personal brand named EDGE for media, social and corporate holdings.
What companies has Eric Shafer founded?
Avelorn Capital Management (investment management), Artifexia (creative media), Admedius (advertising technology), Covenance (financial technology), Snackable Agency (social, PR and reputation), Binary Helix (healthcare technology) and Cargoable (trucking and logistics).
What is The Edge podcast?
The Edge is Eric Shafer's podcast, featuring bold takes with people living and building on the edge, the frontier, and pushing life to the limits. Season one is in production.
Where did Eric Shafer go to school?
Eric studied at Purdue University and completed supplemental education at MIT.
How can I contact Eric Shafer?
Email [email protected]. Editors and hosts can find bios, facts and logos in the press kit at ericshafer.com/press/.